The Internet becomes even more pervasive, the importance of search engine optimization continues to grow.You can make the most of your Internet marketing efforts by following the same steps that top ranking sites do for improving their rankings.You may think that top ranking sites have to spend lots of money to get there.The truth is that sites who come out on top, follow some basic search engine optimization guidelines.These guidelines are easy to follow and often cost little or nothing to put into practice. 1. Manually register your site with DMOZ, also known as the Open Directory Project.The Open Directory Project is the largest, most comprehensive human-edited directory of the…