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Archives for search engine marketing

PPC Explainer

PPC, or Pay-Per-Click. First, let me just very briefly describe what it is. You probably already know how search engines work and how SEO can help your website get a better ranking, right? Well, sometimes even the best SEO strategy is just not enough. The keyword you want to optimize for could be facing some really tough competition and you are simply unable to make it to the top results. Oooor…you can just use PPC! Basically, even if your SEO is not strong enough, your link can appear on the search results page thanks to PPC Ads. And because you only PAY_ PER_ CLICK, this form of advertisement is VERY...

5 SEO Tasks You Should Do Every Day

5 SEO Tasks

There are five simple tasks that you need to do daily to keep your site on top. Here they are: 1. You need to start off by managing your links. This involves making sure that none of your current links are dead, and you should also check if there are any sites linking to you that you don’t know about. If your site consists of a large number of links you should make sure that they aren’t getting out of control and get rid of anything that is no longer relevant. Also make sure that your links are sufficiently labelled to reflect the page that they link to. 2. Re-order…

SEO And SEM – What is Difference?

Search Engine Marketing

It happens innumerable time that two terms look so similar that it becomes difficult to draw thin lines of difference between them. Here we are talking about SEO and SEM, the two wheels of the vehicle for a website to have smooth ride on cyber road. In fact the SEO SEM combination is employed for websites to find desirable ratings and most prospective audiences. While SEO stands for Search Engine Optimization, the full form of SEM is Search Engine Marketing. Drawing The Thin Line Of Difference As I mentioned before, it is difficult to bring out thin differences between SEO and SEM. We can consider SEO as a part of…