Home / SEO / What is SEO – Search Engine Optimization?

What is SEO – Search Engine Optimization?

What is SEO

Internet is widely being used by people to find more and more information, and to provide this information, there are number of websites started each day. However, how does this information reach you, unless you please the search engine crawler that can read into websites and provide the user with related term whenever he enters his desired search term into the search engines?

What is Search engine optimization?

Search engine optimization means making your website easy for search engines to find out from millions of websites on the Internet. Search engines are the ones that connect several websites with you. Whenever you put in a term for search, search engines will gather all information related to the term and show you related links. It is important, for results to be shown by search engines that the website has been made search engine friendly.

SEO is a part of search engine marketing which has broader spectrum, however, for higher search engine rankings, SEO happen to be extremely important and unavoidable.

There are several factors and methods of getting your website the proper optimization, these are all inter-related and if one is weak your optimization would not be as effective.  

Which ones are the most powerful search engines on Internet today?

Some of the most powerful search engines are like the Google, Yahoo, AOL, Askjeeves etc. There are of course hoard of smaller ones which are equally important. Without proper SEO, you miss out on the opportunity of reaching out to thousands of people around the globe and also miss out on the valuable opportunity of getting business from them.  

What are the benefits of optimization?

There are so many benefits of optimization, 

  • When you optimize your website you can reach larger number of audience;
  • Business of a website is directly related to traffic, you have chances of making more sales and revenue from your website
  • If your website provides services, number of users will automatically increase as search engines present your website as the preferred one and users simply rely upon search engines.
  • In case of websites dealing with specialized topics, the visitors are looking for specific information instead of just run-of-the-mill visitors who are not interested in information displayed on your website.

Who does SEO for us?

There is this important question that always pops up when people realize who will do the required SEO that really works, the solution is simple and the search for appropriate person to do the SEO is equally difficult because you need to be assured of the abilities. You must enquire about the search engine Optimization Company and most of them do complete what they promise you.  

What all needs to be paid attention to for proper SEO?

Most important requirements of the SEO are keywords, these are precisely the terms that people will put in search engines to reach your website, and you can use tools like keyword optimization tools. These tools help you gain information about targeted keywords, their possible synonyms and the density in which the keywords should be used in the content of your website. Keyword analysis tools also help you find keywords that have been most effective and those which have not yielded any results.  

This statistical analysis can help you build your website more smartly to gain more traffic.